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Latest Content

Google Reader in Plain English - 99 days ago

Lee Lefever creates these wonderful videos that take what can be complicated tools and concepts, turning them into easy to understand primers. His first (or least first massively popular) video was RSS in Plain English. So this video on Google Reader is..
Topics: Review, rss

{"title":"Google Reader in Plain English","post_url":"http:\/\/agencycritique.com\/review\/google-reader-in-plain-english\/","feed_url":"http:\/\/agencycritique.com\/feed\/","author":"ericholter","date":"2008-08-27 07:52:29","summary":"Lee Lefever creates these wonderful videos that take what can be complicated tools and concepts, turning them into easy to understand primers. His first (or least first massively popular) video was RSS in Plain English. So this video on Google Reader is.."}

Agency Website Gaffes: 2. The Splash Page - 101 days ago

It's 2008 and sadly I still need to write about splash pages--an unfortunate stronghold of advertising agency websites. The use of the "splash page" has a long history (long in Internet years anyway). Back in 1999 I wrote an article for Web.
Topics: creativitybarrier, gaffe, Uncategorized

{"title":"Agency Website Gaffes: 2. The Splash Page","post_url":"http:\/\/agencycritique.com\/uncategorized\/agency-website-mistakes-splash-page\/","feed_url":"http:\/\/agencycritique.com\/feed\/","author":"ericholter","date":"2008-08-25 10:21:02","summary":"It's 2008 and sadly I still need to write about splash pages--an unfortunate stronghold of advertising agency websites. The use of the "splash page" has a long history (long in Internet years anyway). Back in 1999 I wrote an article for Web."}

Advising Agencies That Get Positioning - 104 days ago

This week I consulted on web strategy with Forma Design in Raleigh. We worked through all of the concepts that ultimately lead to the conclusion that an effective web strategy depends on a robust content strategy. Most agencies when they get to this...
Topics: Uncategorized

{"title":"Advising Agencies That Get Positioning","post_url":"http:\/\/agencycritique.com\/uncategorized\/advising-agency-positioning\/","feed_url":"http:\/\/agencycritique.com\/feed\/","author":"ericholter","date":"2008-08-22 12:41:17","summary":"This week I consulted on web strategy with Forma Design in Raleigh. We worked through all of the concepts that ultimately lead to the conclusion that an effective web strategy depends on a robust content strategy. Most agencies when they get to this..."}

The Crit: Bear Brook Design - 112 days ago

Thanks @itafroma (That's Mark Trapp for you non-twitter folks) for tagging the Bear Brook site in del.icio.us with my accrit tag. Positioning: Bear Brook Design's positioning, clearly declared on the home page, is "experts in entertainment..
Topics: positioning, The Crit

{"title":"The Crit: Bear Brook Design","post_url":"http:\/\/agencycritique.com\/critique\/the-crit-bear-brook-design\/","feed_url":"http:\/\/agencycritique.com\/feed\/","author":"ericholter","date":"2008-08-14 14:40:48","summary":"Thanks @itafroma (That's Mark Trapp for you non-twitter folks) for tagging the Bear Brook site in del.icio.us with my accrit tag. Positioning: Bear Brook Design's positioning, clearly declared on the home page, is "experts in entertainment.."}

The Crit: Anonymous Associates - 119 days ago

When I review an agency site for "The Crit" I look for examples that perform well on at least one or two of the four criteria I consider most important for a successful agency website: positioning, content, platform, and design. I'm making..
Topics: flash, gaffe

{"title":"The Crit: Anonymous Associates","post_url":"http:\/\/agencycritique.com\/critique\/the-crit-anonymous-associates\/","feed_url":"http:\/\/agencycritique.com\/feed\/","author":"ericholter","date":"2008-08-07 18:13:09","summary":"When I review an agency site for "The Crit" I look for examples that perform well on at least one or two of the four criteria I consider most important for a successful agency website: positioning, content, platform, and design. I'm making.."}