Gordon Macmillan wrote a post last week on Brand Republic in which he talked about the Battle of Big Thinking.In it he said: In what is likely to be one of the hottest sessions of the day Head of Strategy...
Topics: advertising, battleofbigthinking, BoBT, planning

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I'm a bit torn on this subject. It's something that's been troubling me for a few weeks now ever since I saw Nic Ray from crowdsourcing company Idea Bounty present at Media140 . The decision to cheaply outsource, sorry I...
Topics: Advertising, peperami

{"title":"CROWDSOURCING Advertising - can it work?","post_url":"http:\/\/ameliatorode.typepad.com\/life_moves_pretty_fast\/2009\/11\/crowdsourcing-advertising-can-it-work.html","feed_url":"http:\/\/ameliatorode.typepad.com\/life_moves_pretty_fast\/rss.xml","author":null,"date":"2009-11-12 23:22:43","summary":"I'm a bit torn on this subject. It's something that's been troubling me for a few weeks now ever since I saw Nic Ray from crowdsourcing company Idea Bounty present at Media140 . The decision to cheaply outsource, sorry I..."}

I enjoyed this BBH Labs post that Pats tweeted to me yesterday - "if you want a conversation say something interesting." Then I watched the new Guinness ad online and was struck by the fact that the only thing that...
Topics: Advertising, guinness

{"title":"GUINNESS - Is there anything to talk about?","post_url":"http:\/\/ameliatorode.typepad.com\/life_moves_pretty_fast\/2009\/11\/guinness-is-there-anything-to-talk-about.html","feed_url":"http:\/\/ameliatorode.typepad.com\/life_moves_pretty_fast\/rss.xml","author":null,"date":"2009-11-06 01:12:37","summary":"I enjoyed this BBH Labs post that Pats tweeted to me yesterday - \"if you want a conversation say something interesting.\" Then I watched the new Guinness ad online and was struck by the fact that the only thing that..."}

This just makes me smile. When the "more bums on seats" pitch brief came into the agency, we were looking to find a different way of approaching this creatively. We didn't want to do a category job for all trains...
Topics: advertising, locotoledo, southern

{"title":"Going Loco with Southern Railways","post_url":"http:\/\/ameliatorode.typepad.com\/life_moves_pretty_fast\/2009\/11\/going-loco-with-southern-railways.html","feed_url":"http:\/\/ameliatorode.typepad.com\/life_moves_pretty_fast\/rss.xml","author":null,"date":"2009-11-03 06:59:44","summary":"This just makes me smile. When the \"more bums on seats\" pitch brief came into the agency, we were looking to find a different way of approaching this creatively. We didn't want to do a category job for all trains..."}

I have been meaning to blog about this event and WOM UK for a while now. I went along to their Espresso Briefing with David Brain from Edelman, I am not sure that you could have had a better "espresso"...
Topics: Think Pieces, wom, womuk

{"title":"Guardian's Word of Mouth\/Influencer Study","post_url":"http:\/\/ameliatorode.typepad.com\/life_moves_pretty_fast\/2009\/10\/guardians-word-of-mouthinfluencer-study.html","feed_url":"http:\/\/ameliatorode.typepad.com\/life_moves_pretty_fast\/rss.xml","author":null,"date":"2009-10-21 03:17:36","summary":"I have been meaning to blog about this event and WOM UK for a while now. I went along to their Espresso Briefing with David Brain from Edelman, I am not sure that you could have had a better \"espresso\"..."}