Open marketplace to help advertisers get better results and help publishers maximize their revenueGoogle announced that it is opening the new DoubleClick Ad Exchange, a real-time marketplace for display advertising space.By establishing an open...
Topics: Ad Groups & Agencies, ad networks, Ad Networks and Platforms, Ad Products, ad space management, display advertising, DoubleClick, doubleclick ad exchange, DoubleClick DFP, dynamic allocation advertising, Google, google advertising infrastructure, google advertising technology, neal mohan, realtime advertising marketplace

{"title":"Google Opens the New DoubleClick Ad Exchange","post_url":"http:\/\/www.adoperationsonline.com\/2009\/09\/24\/google-opens-the-new-doubleclick-ad-exchange\/","feed_url":"http:\/\/www.adoperationsonline.com\/feed\/","author":"otilia","date":"2009-09-24 02:00:54","summary":"Open marketplace to help advertisers get better results and help publishers maximize their revenueGoogle announced that it is opening the new DoubleClick Ad Exchange, a real-time marketplace for display advertising space.By establishing an open..."}

Local Currency Reporting and New Offices Throughout Europe Meet the Needs of International Premium Publishers and Help US Based Premium Publishers Better Manage International TrafficPALO ALTO, Calif. -PubMatic (www.PubMatic.com), a global company that...
Topics: ad inventory monetization, Ad Metrics, Ad Networks and Platforms, ad price prediction, Ad Products, Ad Revenue Optimization, european ad networks, global revenue optimization, improve digital, Internet Strategy, joelle frijters, premium online publishers, PubMatic, pubmatic europe, Rajeev Goel, rogier van den heuvel, yield optimization

{"title":"PubMatic Expands Throughout Europe, Introduces International Reporting Technology for Premium Publishers","post_url":"http:\/\/www.adoperationsonline.com\/2009\/09\/24\/pubmatic-expands-throughout-europe-introduces-international-reporting-technology-for-premium-publishers\/","feed_url":"http:\/\/www.adoperationsonline.com\/feed\/","author":"otilia","date":"2009-09-24 01:45:12","summary":"Local Currency Reporting and New Offices Throughout Europe Meet the Needs of International Premium Publishers and Help US Based Premium Publishers Better Manage International TrafficPALO ALTO, Calif. -PubMatic (www.PubMatic.com), a global company that..."}

Audience Discovery Platform Brings a New Level of Real-Time, Data-Driven Audience Optimization to Advertising Agencies With a Focus on PrivacySAN MATEO, Calif. – Aggregate Knowledge (AK), the leading provider of real-time display optimization...
Topics: ad inventory, Ad Metrics, Ad Networks and Platforms, Ad Products, Ad Targeting, aggregate knowledge, discovery platform, Internet Strategy, Network Advertising Initiative, omnicom media group, online privacy standards, Real Media Partners, realtime display optimization, steve katelman

{"title":"Aggregate Knowledge Joins the Network Advertising Initiative, Enhances Privacy Practices for Display Advertising","post_url":"http:\/\/www.adoperationsonline.com\/2009\/09\/24\/aggregate-knowledge-joins-the-network-advertising-initiative-enhances-privacy-practices-for-display-advertising\/","feed_url":"http:\/\/www.adoperationsonline.com\/feed\/","author":"otilia","date":"2009-09-24 01:36:43","summary":"Audience Discovery Platform Brings a New Level of Real-Time, Data-Driven Audience Optimization to Advertising Agencies With a Focus on PrivacySAN MATEO, Calif. – Aggregate Knowledge (AK), the leading provider of real-time display optimization..."}

… hold off on rejoicing, though!After this weekend’s maintenance downtime, Google’s AdSense contextual advertising platform completed the roll-out of a new feature to publishers – the ad category filtering. It’s been a long..
Topics: Ad Networks and Platforms, Ad Products, Ad Targeting, Ads by Pricing, contextual advertising, CPC, CPM, Google, google adsense ecpm, google adsense policy, google adsense targeting, mistargeting google ads

{"title":"Google AdSense Now Allows Publishers to Filter Unwanted Ad Categories: More Troubles than Benefits?","post_url":"http:\/\/www.adoperationsonline.com\/2009\/08\/10\/google-adsense-allows-publishers-filter-unwanted-ad-categories-more-troubles-benefits\/","feed_url":"http:\/\/www.adoperationsonline.com\/feed\/","author":"otilia","date":"2009-08-10 02:31:46","summary":"… hold off on rejoicing, though!After this weekend’s maintenance downtime, Google’s AdSense contextual advertising platform completed the roll-out of a new feature to publishers – the ad category filtering. It’s been a long.."}

ClickFuel Business Customers Select Ifbyphone-Powered Service, Using Trackable Phone Numbers to Pinpoint Sources of Sales Leads and Create High Impact CampaignsCHICAGO – Ifbyphone announced that ClickFuel, a full-service Internet marketing...
Topics: ad campaigns optimization, Ad Metrics, Ad Products, Advertising Intelligence, call tracking service, call tracking technology, clickfuel, colby west, Digital Marketing, google analytics integration, ifbyphone, Internet Marketing Services, online ad tracking, phone sales leads, Reporting, trackable phone numbers

{"title":"ClickFuel Selects Ifbyphone to Help Clients Dynamically Track Phone Calls From Online Ad Campaigns","post_url":"http:\/\/www.adoperationsonline.com\/2009\/08\/10\/clickfuel-selects-ifbyphone-to-help-clients-dynamically-track-phone-calls-from-online-ad-campaigns\/","feed_url":"http:\/\/www.adoperationsonline.com\/feed\/","author":"otilia","date":"2009-08-10 01:45:23","summary":"ClickFuel Business Customers Select Ifbyphone-Powered Service, Using Trackable Phone Numbers to Pinpoint Sources of Sales Leads and Create High Impact CampaignsCHICAGO – Ifbyphone announced that ClickFuel, a full-service Internet marketing..."}