I recently got a copy of a sitemap for a niche social networking / social media site we're (re)building. We considered all the different modules, functions, pages, features, tasks, profiles, etc. etc. etc. etc. etc. I had just one thought when I...
Topics: Social / Viral Marketing

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As with so many different marketing tactics, we see the technique rise, gain in popularity, become a bit more sophisticated and then give way to new innovation. We’re seeing this lifecycle with a linkbaiting technique that I’ve seen become...

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I've finally accepted that it's no longer optional to hire folks that can spend their time just building social profiles and participating on these sites. Whether for Reputation Management, building a brand, building copious amounts of traffic or.
Topics: Social / Viral Marketing

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I found a video recently hat represented brilliantly what happens to a website when hit with a Google penalty. Watch and you'll see what I mean.
Topics: Google Optimization

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(Note: an alternative way of phrasing the question above would be, “How many laws is your blog breaking?”).I came across a post today that begged discussion. The topic was “blogger law” and the post served up some useful and...
Topics: Google Optimization, Social / Viral Marketing

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