What Japan Thinks - Japanese Opinion Polls, Marketing Data and Japanese Market Research Translated into English

Japan for the statistically-minded

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Latest Content

Just a quick note to any of my readers who might be docomo users but have missed the news. From the day after tomorrow (1st of October 2008) docomo introduce their “pake-hodai double” flat-rate packet charge. Their English site is rather out..
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Next in an occasional series of goo Ranking-supplied silliness on views of home life is what people can’t help checking out when visiting a friend’s room, for both checking women and checking men.DemographicsBetween the 25th and 28th of July..
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In Japan adulthood is 20 years old, but there is a bit of a debate going on at the moment regarding changing this. A recent survey conducted by the Cabinet Office Japan into the age of majority looked at some of the issues surrounding this...
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I left the UK just as alcopops, fizzy drink-like youth-targeted cheap and relatively high in alcohol drinks started to become a serious problem due to their appeal to under-age drinkers. In Japan there is chuhai, and this is what MyVoice looked at in...
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As usual, a Yahoo! service dominates the rankings, this time when JR Tokai Express Research Inc looked at PC-targeted free email services in a report published by japan.internet.com.DemographicsOn the 22nd of August 2008 333 members of the JR Tokai...
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