Shannon Paul's Very Official Blog
A Beginner's Mind Approach to Communications in a World of Communications Experts
Latest Content
Social Media ROI and the Last Cookie Conversation - 10 days ago
The first push back regarding social media is the dreaded ROI question, right?There’s also been a lot of talk about how conversation and dialogue can’t be measured in terms of revenue too. Maybe that’s true. Or, maybe we’re... Topics: analytics and metrics, Angel Djambazov, Blog World Expo, last click, last cookie, marketing, Microsoft Advertising Institute, Olivier Blanchard, Rob Birgfeld, social media, social media measurement, social media ROI
The Trouble with Blog Influence Statistics - 24 days ago
It may be ironic, but I’m not a big fan of statistics when it comes to blog readership. Not because I’m not interested, but because I’m not convinced the average person understands exactly what a blog is. Even many of us who think we.. Topics: Blogger Influence, Blogging Statistics, Mediamark Research & Intelligence, pr, Seth Godin, social media, The Chicago Tribune
Mainstream Media Still Matters - 30 days ago
Caution: This post could be construed as gratuitous self promotion because I work for We Seed’s parent company, PEAK6 Online. I don’t even own a television, but tonight I’ll be camping out in front of someone else’s set to watch... Topics: pr, social media
Your Product Cannot Exist in a Vacuum - 43 days ago
This is the name of a round table discussion I’m getting ready to lead at this year’s Product Camp Seattle (search on Twitter for #pcs09 to follow the conversation from today). The discussion is set to kick off in about an hour and I’m.. Topics: #PCS09, Andrew Hyde, communications, marketing, pr, Product Camp Seattle, social media, Social Media and Product
Becoming a Social Business - 51 days ago
Social media interaction may have started with marketing and public relations, but as the public facing elements of our businesses started engaging in a dialogue with customers and other community stakeholders, we started to realize something very... Topics: Brad Goldberg, marketing, pr, Social Business, social media, Social Media for Business, Social Media Integration





























