Shannon Paul's Very Official Blog
A Beginner's Mind Approach to Communications in a World of Communications Experts
Latest Content
Your Product Cannot Exist in a Vacuum - 28 days ago
This is the name of a round table discussion I’m getting ready to lead at this year’s Product Camp Seattle (search on Twitter for #pcs09 to follow the conversation from today). The discussion is set to kick off in about an hour and I’m.. Topics: #PCS09, Andrew Hyde, communications, marketing, pr, Product Camp Seattle, social media, Social Media and Product
Becoming a Social Business - 37 days ago
Social media interaction may have started with marketing and public relations, but as the public facing elements of our businesses started engaging in a dialogue with customers and other community stakeholders, we started to realize something very... Topics: Brad Goldberg, marketing, pr, Social Business, social media, Social Media for Business, Social Media Integration
Guru Say What? - 46 days ago
Let’s do an exercise where you fill in the blanks:Social media gurus say ____________,but I think _________________.I see and hear this all the time and I’m going on the record to denounce this as intellectually lazy and even a bit... Topics: communications, social media, Social Media Gurus
Semper Fi Link or Die - 56 days ago
Without links, the Internet would simply be content without context.Before the advent of search engines, the first blogs weren’t much more than a simple collection of vetted links.Whether we realize it or not – this forever changed the way we. Topics: communications, Darren Rowse, Gabriel Snyder, Gawker Media, Girl Talk, Hamilton Nolan, Human-Shaped Web, Ian Shapira, ProBlogger, social media, The Licensing Plate, Washington Post
The Doppler Effect and Other Bad Advice - 60 days ago
The worst advice I ever received working in PR was a communication technique called the “Doppler Effect”.The story goes like this; a senior professional I worked with at the time was preparing me for a meeting with one of our clients.Rather... Topics: Bad Advice, communication, communications, pr





























