This is the name of a round table discussion I’m getting ready to lead at this year’s Product Camp Seattle (search on Twitter for #pcs09 to follow the conversation from today). The discussion is set to kick off in about an hour and I’m..
Topics: #PCS09, Andrew Hyde, communications, marketing, pr, Product Camp Seattle, social media, Social Media and Product

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Social media interaction may have started with marketing and public relations, but as the public facing elements of our businesses started engaging in a dialogue with customers and other community stakeholders, we started to realize something very...
Topics: Brad Goldberg, marketing, pr, Social Business, social media, Social Media for Business, Social Media Integration

{"title":"Becoming a Social Business","post_url":"http:\/\/veryofficialblog.com\/2009\/10\/02\/becoming-a-social-business\/","feed_url":"http:\/\/shannonpaul.wordpress.com\/feed\/","author":"mybloglogd67325a1125ed45629f5","date":"2009-10-02 06:58:09","summary":"Social media interaction may have started with marketing and public relations, but as the public facing elements of our businesses started engaging in a dialogue with customers and other community stakeholders, we started to realize something very..."}

Let’s do an exercise where you fill in the blanks:Social media gurus say ____________,but I think _________________.I see and hear this all the time and I’m going on the record to denounce this as intellectually lazy and even a bit...
Topics: communications, social media, Social Media Gurus

{"title":"Guru Say What?","post_url":"http:\/\/veryofficialblog.com\/2009\/09\/22\/guru-say-what\/","feed_url":"http:\/\/shannonpaul.wordpress.com\/feed\/","author":"mybloglogd67325a1125ed45629f5","date":"2009-09-22 10:39:51","summary":"Let’s do an exercise where you fill in the blanks:Social media gurus say ____________,but I think _________________.I see and hear this all the time and I’m going on the record to denounce this as intellectually lazy and even a bit..."}

Without links, the Internet would simply be content without context.Before the advent of search engines, the first blogs weren’t much more than a simple collection of vetted links.Whether we realize it or not – this forever changed the way we.
Topics: communications, Darren Rowse, Gabriel Snyder, Gawker Media, Girl Talk, Hamilton Nolan, Human-Shaped Web, Ian Shapira, ProBlogger, social media, The Licensing Plate, Washington Post

{"title":"Semper Fi Link or Die","post_url":"http:\/\/veryofficialblog.com\/2009\/09\/12\/semper-fi-link-or-die\/","feed_url":"http:\/\/shannonpaul.wordpress.com\/feed\/","author":"mybloglogd67325a1125ed45629f5","date":"2009-09-12 19:04:46","summary":"Without links, the Internet would simply be content without context.Before the advent of search engines, the first blogs weren’t much more than a simple collection of vetted links.Whether we realize it or not – this forever changed the way we."}

The worst advice I ever received working in PR was a communication technique called the “Doppler Effect”.The story goes like this; a senior professional I worked with at the time was preparing me for a meeting with one of our clients.Rather...
Topics: Bad Advice, communication, communications, pr

{"title":"The Doppler Effect and Other Bad Advice","post_url":"http:\/\/veryofficialblog.com\/2009\/09\/08\/the-doppler-effect-and-other-bad-advice\/","feed_url":"http:\/\/shannonpaul.wordpress.com\/feed\/","author":"mybloglogd67325a1125ed45629f5","date":"2009-09-08 23:48:56","summary":"The worst advice I ever received working in PR was a communication technique called the “Doppler Effect”.The story goes like this; a senior professional I worked with at the time was preparing me for a meeting with one of our clients.Rather..."}