The first push back regarding social media is the dreaded ROI question, right?There’s also been a lot of talk about how conversation and dialogue can’t be measured in terms of revenue too. Maybe that’s true. Or, maybe we’re...
Topics: analytics and metrics, Angel Djambazov, Blog World Expo, last click, last cookie, marketing, Microsoft Advertising Institute, Olivier Blanchard, Rob Birgfeld, social media, social media measurement, social media ROI

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It may be ironic, but I’m not a big fan of statistics when it comes to blog readership.  Not because I’m not interested, but because I’m not convinced the average person understands exactly what a blog is. Even many of us who think we..
Topics: Blogger Influence, Blogging Statistics, Mediamark Research & Intelligence, pr, Seth Godin, social media, The Chicago Tribune

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Caution: This post could be construed as gratuitous self promotion because I work for We Seed’s parent company, PEAK6 Online. I don’t even own a television, but tonight I’ll be camping out in front of someone else’s set to watch...
Topics: pr, social media

{"title":"Mainstream Media Still Matters","post_url":"http:\/\/veryofficialblog.com\/2009\/10\/23\/mainstream-media-still-matters\/","feed_url":"http:\/\/shannonpaul.wordpress.com\/feed\/","author":"mybloglogd67325a1125ed45629f5","date":"2009-10-23 16:32:36","summary":"Caution: This post could be construed as gratuitous self promotion because I work for We Seed’s parent company, PEAK6 Online. I don’t even own a television, but tonight I’ll be camping out in front of someone else’s set to watch..."}

This is the name of a round table discussion I’m getting ready to lead at this year’s Product Camp Seattle (search on Twitter for #pcs09 to follow the conversation from today). The discussion is set to kick off in about an hour and I’m..
Topics: #PCS09, Andrew Hyde, communications, marketing, pr, Product Camp Seattle, social media, Social Media and Product

{"title":"Your Product Cannot Exist in a Vacuum","post_url":"http:\/\/veryofficialblog.com\/2009\/10\/10\/your-product-cannot-exist-in-a-vacuum\/","feed_url":"http:\/\/shannonpaul.wordpress.com\/feed\/","author":"mybloglogd67325a1125ed45629f5","date":"2009-10-10 12:48:36","summary":"This is the name of a round table discussion I’m getting ready to lead at this year’s Product Camp Seattle (search on Twitter for #pcs09 to follow the conversation from today). The discussion is set to kick off in about an hour and I’m.."}

Social media interaction may have started with marketing and public relations, but as the public facing elements of our businesses started engaging in a dialogue with customers and other community stakeholders, we started to realize something very...
Topics: Brad Goldberg, marketing, pr, Social Business, social media, Social Media for Business, Social Media Integration

{"title":"Becoming a Social Business","post_url":"http:\/\/veryofficialblog.com\/2009\/10\/02\/becoming-a-social-business\/","feed_url":"http:\/\/shannonpaul.wordpress.com\/feed\/","author":"mybloglogd67325a1125ed45629f5","date":"2009-10-02 06:58:09","summary":"Social media interaction may have started with marketing and public relations, but as the public facing elements of our businesses started engaging in a dialogue with customers and other community stakeholders, we started to realize something very..."}