Search Engine Marketing Operational Excellence 
Quality in Search. Dedicated to the Process, Culture & Customer side of Online Marketing.
Latest Content
Pay-Per-Click (PPC) Advertising Standards Are Coming - 14589 days ago
BEFORE I BEGIN I want to make it clear that I have no insider information about standards for Pay-Per-Click (PPC, paid search) advertising but I think there is a serious discussion about standards to consider.I’ve often said that it is very...
Paid Search Basics | Do the Right Thing - 14589 days ago
TWENTY YEARS AGO, well before paid search, SEM, online marketing or Google was even a consideration, Spike Lee released his film Do The Right Thing. I have been an admirer of Spike and his work so now, twenty years later, his film title and message is.
Make Social Media Good - 14589 days ago
HAPPY BASTILLE DAY to my distant French relatives. Just a quick note to let everyone know about an upcoming conference I am looking forard to attending.I don’t typically write about Social Media even though it is an important part of the online...
Make Search Good Spotlight #1 - 14589 days ago
INSPIRED BY THE regular weekly review posts by the likes of search guru’s Adventures of a PPC Hero News Roundup and quality management guru John Hunter’s Curious Cat Management Carnival, I thought I’d start one of my own. The...
Pay-Per-Click (PPC) Advertising Standards Are Coming - 14589 days ago
BEFORE I BEGIN I want to make it clear that I have no insider information about standards for Pay-Per-Click (PPC, paid search) advertising but I think there is a serious discussion about standards to consider.I’ve often said that it is very...




















