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PR 2.0

Silicon Valley, Social Media, New PR

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Latest Content

New media is forcing the rapid evolution of communications and is reinventing the science of public relations into the art of “personalized” relations. And, with micromedia further refining and improving how we communicate with each other, PR is...
Thank you to Erick Schonfeld and Michael Arrington for giving me the opportunity share my vision, and experience, on the evolution of the press release on TechCrunch . There's certainly no shortage of opinions on where we are and where we need to be..
In the rapidly shifting era of blogger and media relations, we can expect one thing to occur as we forge ahead, mistakes. It happens to the best and the worst of us. This isn’t a generic post on how not to make mistakes, or if you do, how to...
As each day passes, we're presented with new information that documents the decline of traditional media in favor of online counterparts and new media competitors. It seems that newspapers are among the hardest hit with circulation and print...
Have you ever met someone so energetic, positive and incredibly smart - someone who exudes passion and someone who "gets it" in an inspirational way? I'm lucky to know one such person, Deirdre Breakenridge , and she has just published a...