Source: ShutterstockA recent study revealed 20 percent of tweets published are actually invitations for product information, answers or responses from peers or directly by brand representatives. Now we learn that Twitter users are actively paying...
Topics: brand, business marketing, facebook, Social Media, twitter

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Source: ShutterstockPrior to keynoting the PACA conference in Miami, Maria Kessler, president of the PACA Association, asked me if I had read a recent post by Fred Wilson entitled “The Golden Triangle.” We were deep in conversation as I was seeking...
Topics: apps, cloud, devices, mobile, network, real-time, social, Social Media

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This is the uncut version of my latest post on TechCrunch…Measuring individual influence in Social Media is as coveted as it is elusive. While many tools claim to calculate authority, it is the definition of influence that requires clarification in.
Topics: influence, list, PR 2.0 - New Communications, Social Media, twitter

{"title":"With Klout Comes Influence: How To Find Influencers on Twitter","post_url":"http:\/\/www.briansolis.com\/2009\/11\/with-klout-comes-influence-measuring-authority-on-twitter\/","feed_url":"http:\/\/briansolis.com\/rss.xml","author":"bsolis","date":"2009-11-17 08:20:36","summary":"This is the uncut version of my latest post on TechCrunch…Measuring individual influence in Social Media is as coveted as it is elusive. While many tools claim to calculate authority, it is the definition of influence that requires clarification in."}

While the title invites a predicted round of wordplay, I will spare you the attempts at low hanging witticisms.During this past summer, I was in the throes of promoting my current book and writing my next title (which I won’t officially announce...
Topics: jacob morgan, Social Media, twitter, twittfaced

{"title":"Twittfaced: Your Toolkit for Understanding and Maximizing Social Media","post_url":"http:\/\/www.briansolis.com\/2009\/11\/twittfaced-your-toolkit-for-understanding-and-maximizing-social-media\/","feed_url":"http:\/\/briansolis.com\/rss.xml","author":"bsolis","date":"2009-11-16 05:38:05","summary":"While the title invites a predicted round of wordplay, I will spare you the attempts at low hanging witticisms.During this past summer, I was in the throes of promoting my current book and writing my next title (which I won’t officially announce..."}

The role of influence is changing and diversifying and with it, the rules and responsibilities of engagement are also reshaping. While PR, analyst, and investor relations were clear yesterday, the rise of new influencers, tastemakers and authoritative...
Topics: blog, blogger, influence, media, PR 2.0 - New Communications, Social Media, tastemaker, traditional

{"title":"What IF We Redefined Influence? The Evolution of the Influence Factor in Social Media","post_url":"http:\/\/www.briansolis.com\/2009\/11\/what-if-we-redefined-influence-the-evolution-of-the-influence-factor-in-social-media\/","feed_url":"http:\/\/briansolis.com\/rss.xml","author":"bsolis","date":"2009-11-11 04:46:51","summary":"The role of influence is changing and diversifying and with it, the rules and responsibilities of engagement are also reshaping. While PR, analyst, and investor relations were clear yesterday, the rise of new influencers, tastemakers and authoritative..."}