In his book Selling the Invisible, Harry Beckwith writes:The famous direct-mail writer John Caples once changed one word in an ad--substituting "fix" for "repair"--and increased the response to the ad 20 percent.This week, as you...
Topics: Revising, This week

{"title":"This week: Repair--no, fix--your writing","post_url":"http:\/\/www.manageyourwriting.com\/2008\/09\/this-week-repair--no-fix--your-writing.html","feed_url":"http:\/\/www.manageyourwriting.com\/rss.xml","author":"KennethWDavis","date":"2008-09-02 06:36:58","summary":"In his book Selling the Invisible, Harry Beckwith writes:The famous direct-mail writer John Caples once changed one word in an ad--substituting \"fix\" for \"repair\"--and increased the response to the ad 20 percent.This week, as you..."}

Novelist Philip Roth once wrote, "I turn sentences around. That's my life. I write a sentence and then I turn it around. Then I look at it and I turn it around again."He was probably talking about sentences like this:There...
Topics: Revising, This week

{"title":"This week: Turn it around","post_url":"http:\/\/www.manageyourwriting.com\/2008\/08\/this-week-turn-it-around.html","feed_url":"http:\/\/www.manageyourwriting.com\/rss.xml","author":"KennethWDavis","date":"2008-08-26 06:14:32","summary":"Novelist Philip Roth once wrote, \"I turn sentences around. That's my life. I write a sentence and then I turn it around. Then I look at it and I turn it around again.\"He was probably talking about sentences like this:There..."}

Mark McCormack, in his book What They Still Don't Teach You in Harvard Business School, listed what he called the eight "toughest" messages to deliver: (1) This is how you do it. (2) I want to sell you. (3) I...
Topics: McCormack, Revising, This week

{"title":"This week: Start with a bang","post_url":"http:\/\/www.manageyourwriting.com\/2008\/08\/this-week-start-with-a-bang.html","feed_url":"http:\/\/www.manageyourwriting.com\/rss.xml","author":"KennethWDavis","date":"2008-08-18 13:11:03","summary":"Mark McCormack, in his book What They Still Don't Teach You in Harvard Business School, listed what he called the eight \"toughest\" messages to deliver: (1) This is how you do it. (2) I want to sell you. (3) I..."}

Legendary newsman Joseph Pulitzer wrote, Put it before them briefly so they will read it, clearly so they will appreciate it, picturesquely so they will remember it and, above all, accurately so they will be guided its light.Not a bad...
Topics: Revising, This week

{"title":"This week: Go for a Pulitzer","post_url":"http:\/\/www.manageyourwriting.com\/2008\/08\/this-week-go-for-a-pulitzer.html","feed_url":"http:\/\/www.manageyourwriting.com\/rss.xml","author":"KennethWDavis","date":"2008-08-11 05:24:30","summary":"Legendary newsman Joseph Pulitzer wrote, Put it before them briefly so they will read it, clearly so they will appreciate it, picturesquely so they will remember it and, above all, accurately so they will be guided its light.Not a bad..."}

Cartoonist Scott Adams, creator of Dilbert, wrote: If you want to advance in management, you have to convince other people that you're smart. This is accomplished by substituting incomprehensible jargon for common words. For example a manager would...
Topics: Revising, This week

{"title":"This week: Look smarter","post_url":"http:\/\/www.manageyourwriting.com\/2008\/08\/this-week-look-smarter.html","feed_url":"http:\/\/www.manageyourwriting.com\/rss.xml","author":"KennethWDavis","date":"2008-07-28 05:31:48","summary":"Cartoonist Scott Adams, creator of Dilbert, wrote: If you want to advance in management, you have to convince other people that you're smart. This is accomplished by substituting incomprehensible jargon for common words. For example a manager would..."}