Image via Wikipedia So, I was at the Urologist the other day (TMI, eh? You should read my personal blog :-). And while that experience wasn’t particularly pleasant, it was enlightening. Not for the medical part, but for the marketing part. You...
Topics: Blog

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Image by Plug 1 via Flickr Our job as marketers (and remember, we’re all marketers), is to create stories that people can tell themselves and tell their friends. If you can help in the creation of stories, you will give your customers the reasons...
Topics: Blog

{"title":"A Story of Scotch\u2026Keep Walking!","post_url":"http:\/\/jer979.com\/igniting-the-revolution\/jwalker\/","feed_url":"http:\/\/jer979.com\/igniting-the-revolution\/feed\/","author":"jer979","date":"2009-10-08 13:04:00","summary":"Image by Plug 1 via Flickr Our job as marketers (and remember, we\u2019re all marketers), is to create stories that people can tell themselves and tell their friends. If you can help in the creation of stories, you will give your customers the reasons..."}

Every nook and cranny of your business is an opportunity for you to do something Remarkable and give your customers a reason to talk about you. The mundane is ignored. In an attention economy , being ignored makes you irrelevant and well, that doesn’t..
Topics: Blog

{"title":"Do Not Disturb is Remarkable\u2026","post_url":"http:\/\/jer979.com\/igniting-the-revolution\/hilton\/","feed_url":"http:\/\/jer979.com\/igniting-the-revolution\/feed\/","author":"jer979","date":"2009-10-07 13:14:00","summary":"Every nook and cranny of your business is an opportunity for you to do something Remarkable and give your customers a reason to talk about you. The mundane is ignored. In an attention economy , being ignored makes you irrelevant and well, that doesn\u2019t.."}

It’s been addressed before, but every now and then, it’s worth going back to investigate it, now that some time has passed and we all have more experience in the social network world. I was inspired to do this by an excellent post of Chris Brogan...
Topics: Blog

{"title":"What\u2019s a Friend?","post_url":"http:\/\/jer979.com\/igniting-the-revolution\/friendingreputation\/","feed_url":"http:\/\/jer979.com\/igniting-the-revolution\/feed\/","author":"jer979","date":"2009-09-22 12:54:00","summary":"It\u2019s been addressed before, but every now and then, it\u2019s worth going back to investigate it, now that some time has passed and we all have more experience in the social network world. I was inspired to do this by an excellent post of Chris Brogan..."}

445 people. Or so says Baekdal.com, who put together a fascinating analysis on the "Power and Value of a Fan.” It’s definitely worth the read. I am impressed. I don’t agree with everything there…for example, it would depend on your...
Topics: Blog

{"title":"How much is 1 fan worth?","post_url":"http:\/\/jer979.com\/igniting-the-revolution\/valueofafan\/","feed_url":"http:\/\/jer979.com\/igniting-the-revolution\/feed\/","author":"jer979","date":"2009-09-21 11:45:00","summary":"445 people. Or so says Baekdal.com, who put together a fascinating analysis on the \"Power and Value of a Fan.\u201d It\u2019s definitely worth the read. I am impressed. I don\u2019t agree with everything there\u2026for example, it would depend on your..."}