If you are an advertiser who wants to drive large volumes of traffic to your site, there are two important things you are probably looking for:  reach and ease of implementing your campaign.  Facebook meets these qualifications.  It is currently the...
Topics: Advertising Effectiveness, Online Media & Search

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When Nintendo first introduced the Wii in 2006, they did so with a lower price point than the competition and a focus on capturing interest from all demographics.  Demand for the Wii was so high that finding a Wii in a store was a rarity until earlier...
Topics: Consumer Electronics

{"title":"\u201cGame Over\u201d for Wii?","post_url":"http:\/\/blog.compete.com\/2009\/11\/05\/game-over-for-wii\/","feed_url":"http:\/\/feeds.feedburner.com\/CompeteBlog","author":null,"date":"2009-11-05 07:25:52","summary":"When Nintendo first introduced the Wii in 2006, they did so with a lower price point than the competition and a focus on capturing interest from all demographics.\u00a0 Demand for the Wii was so high that finding a Wii in a store was a rarity until earlier..."}

Digital 180, Compete’s online “TV” series, spoke with Andrew Davis.  Andrew founded Tippingpoint Labs with James Cosco in 2002.  Since the early nineties Andrew has been creating valuable content for companies like The Jim Henson Company, CNN,...
Topics: Uncategorized

{"title":"Want a Tip about Podcasting? Digital 180 Speaks with Tippingpoint Labs\u2019 Chief Strategy Officer","post_url":"http:\/\/blog.compete.com\/2009\/11\/04\/want-a-tip-about-podcasting\/","feed_url":"http:\/\/feeds.feedburner.com\/CompeteBlog","author":null,"date":"2009-11-03 21:00:45","summary":"Digital 180, Compete\u2019s online \u201cTV\u201d series, spoke with Andrew Davis.\u00a0 Andrew founded Tippingpoint Labs with James Cosco in 2002.\u00a0 Since the early nineties Andrew has been creating valuable content for companies like The Jim Henson Company, CNN,..."}

For months, traffic to Castrol.com has trailed rivals, notably Shell.com.  That all changed in September, with the Castrol site reaching its highest traffic level in at least a year and pulling ahead of Shell.  The gains were unique to Castrol, so are..
Topics: Petroleum, Travel

{"title":"More Castrol Traffic No Fantasy","post_url":"http:\/\/blog.compete.com\/2009\/11\/03\/more-castrol-traffic-no-fantasy\/","feed_url":"http:\/\/feeds.feedburner.com\/CompeteBlog","author":null,"date":"2009-11-02 21:00:17","summary":"For months, traffic to Castrol.com has trailed rivals, notably Shell.com.\u00a0 That all changed in September, with the Castrol site reaching its highest traffic level in at least a year and pulling ahead of Shell.\u00a0 The gains were unique to Castrol, so are.."}

Digital 180, Compete’s online “TV” series, spoke with Marta Kagan, who leads Espresso’s growing Boston office.   As the outspoken voice behind The Secret Diary of a Bonafide Marketing Genius, Marta writes and speaks frequently about...
Topics: Digital 180, Online Video

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