Branding & Marketing
Designed for business professionals with an interest in branding and marketing. Information about building awareness. Links and resources for the marketing business. Branding Trends. Marketing Trends. Links to Blogs about Branding and Marketing.
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Latest Content
I’ve written about the growing trend of sustainability, going green and the increase of green marketing… But how do you translate that trend into actually marketing your own company?First of all, you need to have a green component to your...
Topics: Marketing
Topics: Marketing
How can you go about getting the best marketing consultant for your business?Many organizations and companies look for experts when they need to create and execute a strategic marketing plan. So, how do you find a marketing consultant — and...
Topics: best marketing consultant, Marketing, Marketing - General, marketing plan, strategy, tactics
Topics: best marketing consultant, Marketing, Marketing - General, marketing plan, strategy, tactics
This year marks the tenth year of my company Marketing Resources & Results which means a lot of reflection for me. It’s fun to think what was happening in 1998, when my firm was launched and now how much has changed. While the start of my...
Topics: Marketing
Topics: Marketing
Interesting comments over at Alan Weiss’s Contranian Consulting site with lots of discussion following a controversial post. Alan is the consultant’s consultant, but he really hit a nerve with this one. Reading the comments is a great example.
Topics: Add new tag, corporate executives, Marketing, Rebranding, social media, strategy, tactics
Topics: Add new tag, corporate executives, Marketing, Rebranding, social media, strategy, tactics
Do you regularly re-evaluate your marketing program? When was the last time? July is the month to take a look at your plan. Here are key questions that manufacturing firms should ask about their marketing: What is our Strategic Market Focus?How..
Topics: Add new tag, marketing plan, marketing plans, strategy, tactics
Topics: Add new tag, marketing plan, marketing plans, strategy, tactics
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