Like many baby boomers, I grew up listening to Michael Jackson’s music and watched him become a brand that was larger than life all over the world. Since he past away last week, I thought I’d draw some branding lessons from his work. (While...
Topics: Marketing

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As the economy begins to recover, marketing professionals who work for professional service firms are reviewing their “lead to close” statistics. How do you track your statistics? I got an advanced copy of a new book Professional Services...
Topics: Marketing, Professional Services Marketing, Sales, strategy

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Today I presented Using Social Media to Improve Your Marketing Results to the COSE Home Business Network Workshop at Indiana Wesleyan, just south of Cleveland, Ohio on Rockside Road in Independence.  Use #COSE09 to follow on Twitter.As promised, here.
Topics: business networking, Marketing

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As you know I went to PodCamp Columbus on Saturday (see the 2 preceeding posts) to learn more about creating podcasts for this blog.It was a great time to learn more techy stuff — but of course I kept looking at it as a marketing person.Networking..
Topics: Marketing

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Live blogging tips from Audacity Editing session at Podcast Camp in Columbus Ohio:Thanks to Daniel Lewis aka @theRamenNoodle and BarelyPodcastingRed button means record in Audacity. (guess that is obvious!)Gives you a new audio track everytime you hit...
Topics: #poc09, audacity, Marketing, PodCamp Ohio

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