1: Facebook replaces personal email Question: Google has it, Hoover has it (in the UK anyway), TiVo had it, lost it and has somewhat got it back. Xerox had it, but nobody really cares anymore. So what is it? It's...
Topics: Adam Phillip, Adobe, Beanstalk, Branding Trends, Derrick Daye, Digital Marketing, Facebook, Google, Hoover, iPhone, iTunes, Nuri Djavit, Paul Newnes, Polaroid, Tivo, Xerox

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16. Keep celebrities out of your advertising In traditional marketing, stars of stage and screen are very often used in advertising: there is nothing like a David Beckham for selling sunglasses or shaving cream. Nestlé has also got in on...
Topics: David Beckham, Derrick Daye, George Clooney, Ian Wright, Louis Vuitton, Luxury Branding, Mikhail Gorbachev, Nescafe, Nespresso, Nestle

{"title":"The Anti-laws of Luxury Marketing #16","post_url":"http:\/\/www.brandingstrategyinsider.com\/2009\/11\/the-antilaws-of-luxury-marketing-16.html","feed_url":"http:\/\/feeds.feedburner.com\/BrandingStrategyInsider","author":"ddaye","date":"2009-11-02 21:13:13","summary":"16. Keep celebrities out of your advertising In traditional marketing, stars of stage and screen are very often used in advertising: there is nothing like a David Beckham for selling sunglasses or shaving cream. Nestl\u00e9 has also got in on..."}

One of the typical questions marketing people ask themselves is, What’s the lifetime value of a customer? Presumably a company benefits by keeping its customers satisfied over an extended period of time. Nice idea in theory, but this kind of...
Topics: ?Branding Bag?, BMW, Brand Insistence, Ferrari, Levi Strauss, Levi's, Peugeot, Saturn, Volvo, Wrangler

{"title":"Brands and the Ladder of Life","post_url":"http:\/\/www.brandingstrategyinsider.com\/2009\/11\/brands-and-the-ladder-of-life.html","feed_url":"http:\/\/feeds.feedburner.com\/BrandingStrategyInsider","author":null,"date":"2009-11-01 21:10:00","summary":"One of the typical questions marketing people ask themselves is, What\u2019s the lifetime value of a customer? Presumably a company benefits by keeping its customers satisfied over an extended period of time. Nice idea in theory, but this kind of..."}

X-13D? What kind of name is that for something you pop into your mouth? Doritos turned naming conventions upside down with its savvy plan in 2007 to generate buzz – and, oh yes, a new name – for its new...
Topics: Naming, Steve Rivkin

{"title":"Uniting Naming and Promotion","post_url":"http:\/\/www.brandingstrategyinsider.com\/2009\/11\/uniting-naming-and-promotion.html","feed_url":"http:\/\/feeds.feedburner.com\/BrandingStrategyInsider","author":null,"date":"2009-10-31 21:10:00","summary":"X-13D? What kind of name is that for something you pop into your mouth? Doritos turned naming conventions upside down with its savvy plan in 2007 to generate buzz \u2013 and, oh yes, a new name \u2013 for its new..."}

You've just found out the name you want for your brand is owned by somebody else. So, the temptation is to say, "Let's move on." Not so fast. Names are property, and can be bought and sold (or leased) like...
Topics: Naming, Steve Rivkin

{"title":"When The Name You Want Is Taken","post_url":"http:\/\/www.brandingstrategyinsider.com\/2009\/10\/when-the-name-you-want-is-taken.html","feed_url":"http:\/\/feeds.feedburner.com\/BrandingStrategyInsider","author":null,"date":"2009-10-30 21:05:00","summary":"You've just found out the name you want for your brand is owned by somebody else. So, the temptation is to say, \"Let's move on.\" Not so fast. Names are property, and can be bought and sold (or leased) like..."}