With the rapid adoption of social media, we have accelerated into a network economy. In a network economy, connectivity enables value to be created and shared by network members. The larger the network, the greater the potential benefits. In the...
Topics: and Liv Tyler, Branding, Branding and Social Responsibility, Derrick Daye, Gavin Newsom, Jodangle, Michael Myers, Mike Massimino, Oprah, Sean Penn, Sheryl Crow, Snoop Dog, Social Media, Twitter

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Not too long ago I was interviewed by Amanda Tattam of Melbourne University's Up Close program. Here's the discussion that transpired. Amanda Tattam The massive growth of luxury goods has now extended deeply into China, India and other markets....
Topics: Amanda Tattam, Branding, Louis Vuitton, Mark Ritson, Marketing, Melbourne University, Rolls Royce, Starbucks, Tiffany

{"title":"Marketing Luxury Brands Q&A","post_url":"http:\/\/www.brandingstrategyinsider.com\/2009\/07\/marketing-luxury-brands-qa.html","feed_url":"http:\/\/feeds.feedburner.com\/BrandingStrategyInsider","author":"mybloglog1e207d40df38eeae6ed5","date":"2009-07-02 22:43:51","summary":"Not too long ago I was interviewed by Amanda Tattam of Melbourne University's Up Close program. Here's the discussion that transpired. Amanda Tattam The massive growth of luxury goods has now extended deeply into China, India and other markets...."}

“Make it bigger,” the executive screamed from the corner of the room as I desperately sought a sign-off for an ad featuring a major fashion brand. This wasn’t the first time such a situation came up. In fact, every meeting...
Topics: Brand Identity, Martin Lindstrom

{"title":"Days of the Logo Numbered","post_url":"http:\/\/www.brandingstrategyinsider.com\/2009\/07\/days-of-the-logo-numbered.html","feed_url":"http:\/\/feeds.feedburner.com\/BrandingStrategyInsider","author":"mybloglogd84aa8a484d64240a2ed","date":"2009-07-02 22:30:05","summary":"\u201cMake it bigger,\u201d the executive screamed from the corner of the room as I desperately sought a sign-off for an ad featuring a major fashion brand. This wasn\u2019t the first time such a situation came up. In fact, every meeting..."}

This weekend, if the papers are to be believed, we might see the first British men's finalist at Wimbledon for more than 70 years. I am not convinced that Andy Murray will make it to an apparently inevitable final against...
Topics: 19 Entertainment, Andy Murray, Branding, David Beckham, Endorsements, Fred Perry, FutureBrand, Mark Ritson, Pat Cash, Wimbledon

{"title":"When The Brand Appeal Just Isn't There","post_url":"http:\/\/www.brandingstrategyinsider.com\/2009\/07\/when-the-brand-appeal-just-isnt-there.html","feed_url":"http:\/\/feeds.feedburner.com\/BrandingStrategyInsider","author":"mybloglog1e207d40df38eeae6ed5","date":"2009-06-30 21:10:00","summary":"This weekend, if the papers are to be believed, we might see the first British men's finalist at Wimbledon for more than 70 years. I am not convinced that Andy Murray will make it to an apparently inevitable final against..."}

Today we're taking another branding question. Feyza, a marketer in Istanbul, Turkey asks... "What are brand attributes? Please describe the difference between brand essence and brand attributes!" Feyza thanks for your question. Attributes...
Topics: Brad VanAuken, Brand Attributes, Brand Essence, Branding, Branding: Just Ask...

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