It was quite the Thursday on Wall Street. A weak president, under-regulated credit markets, and investor greed finally began to take their full toll on share prices, and after years of unprecedented growth, the markets fell by more than 6%...
Topics: Aldi, Branding, Electronic Arts, F W Woolworths, Gordon Brown, Great Depression, Herbert Hoover, HSBC, Marlboro, Nintendo, Phillip Morris International, Procter & Gamble, Ramsay MacDonald, Recession Marketing, Richard Deupree, Wall Street

As I look back, the news that Sony would axe 20,000 employees as part of a three-year restructuring plan came as no surprise. 2003 had been a horrendous year for the Japanese powerbrand. Poor performance was the recurring theme across...
Topics: ?Branding Bag?, Branding, IBM, Levi's, LG, Matsushita, Samsung, Sony

"Everyone from Australia is stupid." It's a glaring statement and it's wrong. It is incorrect because it assumes that everyone in Australia is stupid. It makes a further assumption: that everyone in Australia is exactly the same....
Topics: Brand Research, Branding, Market Segmentation, Marketing

The financial community has always had an interest in anything that is undervalued, ostensibly because there is no faster way to make money than by buying an undervalued entity and then selling it on at its true value. The 1980s...
Topics: ?Branding Bag?, Allied Domecq, Andrew Leek, Branding, Casilan, Complan, David Aaker, Heinz, Interbrand, John Murphy, Kevin Keller, Plymouth Gin, Saatchinvest, Unilever

When evaluating the potential effectiveness of different print campaign ideas, I use the following questions: • Does the headline immediately “grab” the reader? (In advertising guru David Ogilvy’s book Ogilvy on Advertising, Ogilvy states that...
Topics: Advertising, All of Brad's Posts, Branding