The Brand Man Speaks
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In a recent WSJ article entitled, "The Wrap: consumers do spend on innovative goods" the newspaper declares that consumer spending is not dead in this recession, rather it is becoming more selective as money is tight and waste cannot continue...
Topics: Advertising Campaigns, Brands in demand, Brands needing help, Consumer Satisfaction Strategies, Corporate Behavior, Cultural Changes and Commentary, US Economy
Topics: Advertising Campaigns, Brands in demand, Brands needing help, Consumer Satisfaction Strategies, Corporate Behavior, Cultural Changes and Commentary, US Economy
CNN.com's new website format undermines CNN brand - 56 days ago
I was stunned the other day to see a new format for CNN.com. I have religiously read this page everyday for several years as my first source of news and information in the morning. I found nothing wrong about the... Topics: Advertising Campaigns, Brands needing help, Television
Teen, young adult retailer Abercrombie and Fitch had been one of America's most successful apparel companies. Despite premium prices, its targets...young men and women (who wanted to aspire to the brand's young, good looking and sexy image)...
Topics: Advertising Campaigns, Brands needing help, Consumer Satisfaction Strategies, Corporate Behavior, Cultural Changes and Commentary, Retail Forecasts/Predictions and Commentary, US
Topics: Advertising Campaigns, Brands needing help, Consumer Satisfaction Strategies, Corporate Behavior, Cultural Changes and Commentary, Retail Forecasts/Predictions and Commentary, US
Corporate Group Travel down dramatically; Will the word "Resort" be dropped from hospitality brand names? - 89 days ago
The economy has had an enormous negative impact on bookings at hotels and resorts throughout the US. Especially hard hit have been hotels that cater to corporate groups as business travel has been reduced dramatically across the board. A recent... Topics: Advertising Campaigns, Brands needing help, Consumer Satisfaction Strategies, Corporate Behavior, Cultural Changes and Commentary, Travel-Airlines and Hotels, US Economy
Lack of Civility cuts across occupation, race and political affiliation...is the end of the empire near? - 99 days ago
I just felt compelled to write a short piece on what appears to me and many others to be an rapidly approaching end of any type of civility in this country....maybe the world....that reminds one of the decline of the... Topics: Brands needing help, Celebrity, Consumer Satisfaction Strategies, Corporate Behavior, Entertainment Industry, Sports, US Government




















