MyBlogLog

Not sure if you’ve visited TruliaVoices lately - there is an active thread currently running, at last count, 1,599 responses. I believe that is the longest running thread in Trulia’s fledgling history. The poster has since updated the...
Topics: Marketing, Real Estate, Supplanting the NAR, Technology

There’s no question that I felt a lot of anxiety in having possibly two hundred people show up for a BarCamp event without a “well structured agenda”.  Nearly the entire event was created by using a variety of social media tools, our...
Topics: Interview, Marketing, Real Estate, Technology

No kidding. Buy gas.Here’s the Black Pearl: When you put a buyer in your car, make your first stop the gas station to top off the tank.The marketing objective? To communicate to your buyer that showing cost real money.Copyright © 2008...
Topics: Real Estate

Okay, yesterday, I dealt with the theoretical and philosphical in our discussion of moral hazard.   Almost more of a topic for a college class than a blog about the mortgage world, don’t you think?Well, today we’re going to get more into the every..
Topics: General, Lending, Real Estate

One of the factors that unites the vendors who annoy me is that they tend to do things that are fast, cheap and obvious, then market them like manna from the heavens. Still worse is doing something fast, cheap and obvious as a hosted solution, charging...
Topics: Disintermediation, Marketing, Photography, Real Estate, Technology