Consulting for Success

Business impact of Interaction CRM: Rajas Daithankar's musings & insights

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Alexander Graham Bell. Some of you might recall the name. He unleashed a revolution, making all of us take communications for granted. We cannot imagine a world without a telephone of some sorts - be it your desk phone, home phone, mobile phone, a soft...
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My earlier post Business of Customer Responsiveness was a teaser for the C-level. I hope it continues serving its purpose by propagating and keeping the core message alive.Now I want to turn your attention to a key relevant topic in that teaser. Enter...
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Theme: Self-service has traditionally had a major impact on the business efficiency (by reducing costs). But now it is being widely adopted by businesses as a means to increase the effectiveness, by enhancing the user experience. Learn what has been...
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Theme: The 'Shotgun' approach - that of madly dialing out - needs curbing. WHY is it detrimental to the business and How to avoid common pitfallsWhen the going gets tough, the tough get going! The markets just got tougher, and as a result, the...
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On June 12th, I wrote the article Customer: A Victim of poor Business Processes.And today I looked up Seth Godin's blog, and got a perfect illustration on a poorly executed business process - The thing about coupons.Seth's personal example...
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