In marketing, in social media, in PR and in just about every other role. Innovation and great ideas can bubble up from anyone. The key and qualities are many.  I know of a number of change agents, some personally, and some not, but in each case, it was..
Topics: change agents, chris brogan, marc meyer, social media

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Last week I was invited to talk with my good friend Paul Chaney from Bizzuka on his very popular show User Friendly Thinking on Blog Talk Radio. Paul and I got to talk about the risk of engaging in social media on a corporate level and from that...
Topics: altimeter wiki, bizzuka, corporate social media policies, digital response marketing group, marc meyer, paul chaney, social media, social media risk, userfriendlythinking

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Below is my tongue in cheek look at why social media is such a popular subject to talk and write about. Feel free to add yours to the bottom of the list.Because it seemed like a good way to make new friendsBecause bloggers see the traffic that comes to...
Topics: marc meyer, social media, Social Networks

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So I’m late. There’s a killer pick up game of basketball going on down  at the park.  I know they play every Monday , Wednesday and Friday at 5pm. For weeks I sit and watch them. This time I’m gonna play. There’s 11 guys...
Topics: branding, marc meyer, Marketing, social media

{"title":"Brands: You can\u2019t hide and then expect to participate in social media","post_url":"http:\/\/directmarketingobservations.com\/2009\/06\/25\/brands-you-cant-hide-and-then-expect-to-participate-in-social-media\/","feed_url":"http:\/\/emersondirect.wordpress.com\/feed\/","author":"marthrock","date":"2009-06-25 12:20:43","summary":"So I’m late. There’s a killer pick up game of basketball going on down\u00a0 at the park.\u00a0 I know they play every Monday , Wednesday and Friday at 5pm. For weeks I sit and watch them. This time I’m gonna play. There’s 11 guys..."}

You have a client that trusts you. You have been tasked with handling some aspect of their marcom endeavor and you are kicking ass. They ask you about this social media thing.  You tell them what you know. But it’s not what you “do”. .
Topics: social media

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