I suspect that this morning’s Wall Street Journal piece by Mark Penn, America’s Newest Profession: Blogging, is going to go viral in the blogosphere, but not for the reasons that he intended. Rather, it’s going to go viral due to the...
Topics: Analytics, Blogging, Pricing, Sponsorships, WSJ

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I work for a software company, and naturally we’re concerned about piracy. Our internal research indicates that whenever the most recent version of our product is successfully cracked we end up losing roughly up to 10% of our revenue until we...
Topics: Behavioral Analysis, Piracy, Polls, Twitter

{"title":"Poll: What do you do when someone Tweets a pirated version of your product?","post_url":"http:\/\/www.marketing-ninja.com\/twitter\/poll-tweets-pirated-version-product\/","feed_url":"http:\/\/feeds.feedburner.com\/Ajaxninja","author":"Aaronontheweb","date":"2009-04-17 13:35:48","summary":"I work for a software company, and naturally we’re concerned about piracy. Our internal research indicates that whenever the most recent version of our product is successfully cracked we end up losing roughly up to 10% of our revenue until we..."}

I figured that you all might enjoy this, but I put up a quick post over at Working Smarter entitled: Everyone in Your Organization Should Understand Marketing.Here’s a quick taste:Everyone from the System Administrator to the Shipping Clerk needs...
Topics: Management, Management Structures, Marketing Process, Organization

{"title":"Everyone in Your Organization Should Understand Marketing - Working Smarter","post_url":"http:\/\/www.marketing-ninja.com\/management-structures\/everyone-in-your-organization-should-understand-marketing-working-smarter\/","feed_url":"http:\/\/feeds.feedburner.com\/Ajaxninja","author":"Aaronontheweb","date":"2009-04-10 14:27:05","summary":"I figured that you all might enjoy this, but I put up a quick post over at Working Smarter entitled: Everyone in Your Organization Should Understand Marketing.Here’s a quick taste:Everyone from the System Administrator to the Shipping Clerk needs..."}

One of the advantages of changing Marketing Ninja to a personal format instead of an instructive format is that it allows me to discuss issues that are important in the scope of marketing but not wholly marketing unto itself. The meat of this post is an..
Topics: Blogging, Online Conduct, Personal, Social Media, TechCrunch

{"title":"Mike Arrington, A Man in Full","post_url":"http:\/\/www.marketing-ninja.com\/blogging-for-marketers\/mike-arrington-a-man-in-full\/","feed_url":"http:\/\/feeds.feedburner.com\/Ajaxninja","author":"Aaronontheweb","date":"2009-03-17 23:10:00","summary":"One of the advantages of changing Marketing Ninja to a personal format instead of an instructive format is that it allows me to discuss issues that are important in the scope of marketing but not wholly marketing unto itself. The meat of this post is an.."}

I posted an entry on Working Smarter explaining how to calculate simple ROI in order to properly prioritize projects and get your co-workers to buy-in to new initiatives. I figured that my readers here might find this helpful; here’s an excerpt...
Topics: Results Oriented Marketing, ROI

{"title":"How to Calculate ROI","post_url":"http:\/\/www.marketing-ninja.com\/results-oriented-marketing\/how-to-calculate-roi\/","feed_url":"http:\/\/feeds.feedburner.com\/Ajaxninja","author":"Aaronontheweb","date":"2009-03-17 10:33:04","summary":"I posted an entry on Working Smarter explaining how to calculate simple ROI in order to properly prioritize projects and get your co-workers to buy-in to new initiatives. I figured that my readers here might find this helpful; here’s an excerpt..."}