The Word of Mouth Manual: Volume II is the second book by Dave Balter, the CEO and founder of BzzAgent, a Boston-based word of mouth marketing company. While it’s not a how-to book of WOM, it is an exceptionally well-written book, employing humor...
Topics: Erin Reviews, marketing, review

{"title":"Book Reveiw: The Word of Mouth Manual: Volume II","post_url":"http:\/\/www.businessofdesignonline.com\/book-reveiw-the-word-of-mouth-manual-volume-ii\/","feed_url":"http:\/\/feeds.feedburner.com\/businessofdesignonline\/Swxl","author":null,"date":"2008-08-07 08:07:34","summary":"The Word of Mouth Manual: Volume II is the second book by Dave Balter, the CEO and founder of BzzAgent, a Boston-based word of mouth marketing company. While it’s not a how-to book of WOM, it is an exceptionally well-written book, employing humor..."}

Nationwide Insurance uses the slogan, “Life comes at you fast,” and they’re right, it does.At the beginning of 2008, I was still trying to recoup from the horrible Fall and Winter months of 2007. After going through the exercise of planning out the.
Topics: business, Business Briefs, startup

{"title":"The Ups and Downs of Business (Part Four)","post_url":"http:\/\/www.businessofdesignonline.com\/the-ups-and-downs-of-business-part-four\/","feed_url":"http:\/\/feeds.feedburner.com\/businessofdesignonline\/Swxl","author":null,"date":"2008-07-30 06:05:52","summary":"Nationwide Insurance uses the slogan, \u201cLife comes at you fast,\u201d and they\u2019re right, it does.At the beginning of 2008, I was still trying to recoup from the horrible Fall and Winter months of 2007. After going through the exercise of planning out the."}

I’ve been up. I’ve been down. But nothing prepared me for the exciting events that took place early 2007.Successful businesses usually start off the new year with fresh ideas. Putting pen to paper, they come up with plans to make that year better...
Topics: business, Business Briefs, startup

{"title":"The Ups and Downs of Business (Part Three)","post_url":"http:\/\/www.businessofdesignonline.com\/the-ups-and-downs-of-business-part-three\/","feed_url":"http:\/\/feeds.feedburner.com\/businessofdesignonline\/Swxl","author":null,"date":"2008-07-24 07:49:36","summary":"I\u2019ve been up. I\u2019ve been down. But nothing prepared me for the exciting events that took place early 2007.Successful businesses usually start off the new year with fresh ideas. Putting pen to paper, they come up with plans to make that year better..."}

In Part One, I was happily living the creative dream life with a full time business of my own. Being my own boss, I could and did make my own hours. Work came to me so no more chomping at the bit waiting for the phone to ring. I didn’t have to...
Topics: business, startup, Weekly Recap

{"title":"The Ups and Downs of Business (Part Two)","post_url":"http:\/\/www.businessofdesignonline.com\/the-ups-and-downs-of-business-part-two\/","feed_url":"http:\/\/feeds.feedburner.com\/businessofdesignonline\/Swxl","author":null,"date":"2008-07-17 04:56:00","summary":"In Part One, I was happily living the creative dream life with a full time business of my own. Being my own boss, I could and did make my own hours. Work came to me so no more chomping at the bit waiting for the phone to ring. I didn’t have to..."}

Every business goes through its ups and downs. The graphic design business is no different. The best way to survive down times and live life to the fullest is to plan ahead. But, even the best laid plans can get disrupted by unforeseen events. That’s...
Topics: business, Business Briefs, startup

{"title":"The Ups and Downs of Business (Part-1)","post_url":"http:\/\/www.businessofdesignonline.com\/ups-downs-business-1\/","feed_url":"http:\/\/feeds.feedburner.com\/businessofdesignonline\/Swxl","author":null,"date":"2008-07-07 06:16:23","summary":"Every business goes through its ups and downs. The graphic design business is no different. The best way to survive down times and live life to the fullest is to plan ahead. But, even the best laid plans can get disrupted by unforeseen events. That\u2019s..."}