Back in August, we posted a story about poor customer service called 'Customer Service - Not This Way'. That was 'the bad and ugly'. How about the good? In that same post, we mentioned a company located in the Isle of Palms, South...
Topics: Customer Loyalty

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Learning from this experience will perhaps help us all become better marketers. Here's the story: Went to lunch today to a spot visited perhaps twice a year. My friend and I walked in the door and almost simultaneously started searching for the...
Topics: Branding, Sales and Marketing

{"title":"Fresh or Frozen","post_url":"http:\/\/marketingbeacon.blogspot.com\/2008\/10\/fresh-or-frozen.html","feed_url":"http:\/\/marketingbeacon.blogspot.com\/feeds\/posts\/default?alt=rss","author":"MarketingPilot","date":"2008-10-02 12:37:00","summary":"Learning from this experience will perhaps help us all become better marketers. Here's the story: Went to lunch today to a spot visited perhaps twice a year. My friend and I walked in the door and almost simultaneously started searching for the..."}

Recent experiences have motivated me to address customer service over a few posts. It never ceases to amaze me how companies will claim that customers are the most important aspect of their business and that they'll do anything to ensure their...
Topics: Customer Loyalty

{"title":"Customer Service - Not This Way","post_url":"http:\/\/marketingbeacon.blogspot.com\/2008\/08\/customer-service-not-this-way.html","feed_url":"http:\/\/marketingbeacon.blogspot.com\/feeds\/posts\/default?alt=rss","author":"MarketingPilot","date":"2008-08-07 12:42:00","summary":"Recent experiences have motivated me to address customer service over a few posts. It never ceases to amaze me how companies will claim that customers are the most important aspect of their business and that they'll do anything to ensure their..."}

Last year, Bruster's Real Ice Cream and Nathan's Famous teamed up to offer consumers the best of good ole homemade ice cream and world famous hot dogs - at one stop. These two mega brands have joined forces to combine complementing eats that are..
Topics: Branding, Strategy

{"title":"A Cool Way for Hot Co-Branding","post_url":"http:\/\/marketingbeacon.blogspot.com\/2008\/07\/co-branding-hot-and-cold.html","feed_url":"http:\/\/marketingbeacon.blogspot.com\/feeds\/posts\/default?alt=rss","author":"MarketingPilot","date":"2008-07-15 08:26:00","summary":"Last year, Bruster's Real Ice Cream and Nathan's Famous teamed up to offer consumers the best of good ole homemade ice cream and world famous hot dogs - at one stop. These two mega brands have joined forces to combine complementing eats that are.."}

Believe it or not, but I've actually seen companies refer to marketing as a game, race or contest of some type. Having spent 20 years dedicated to this profession, this is insulting not so much to me, but to businesses out there. Let's be very...
Topics: Marketing ROI, Sales and Marketing, Strategy

{"title":"There is No Finish Line to Your Marketing","post_url":"http:\/\/marketingbeacon.blogspot.com\/2008\/06\/there-is-no-finish-line-to-your.html","feed_url":"http:\/\/marketingbeacon.blogspot.com\/feeds\/posts\/default?alt=rss","author":"MarketingPilot","date":"2008-06-26 11:50:00","summary":"Believe it or not, but I've actually seen companies refer to marketing as a game, race or contest of some type. Having spent 20 years dedicated to this profession, this is insulting not so much to me, but to businesses out there. Let's be very..."}