At the Marketors' Annual City Lecture with (l-r) Rod Wilkes (CEO of the Chartered Institute of Marketing), Peter Goudge (Master of the Worshipful Company of Marketors) and Grahame Young (Chairman of the Trustees – London Chamber of Commerce...

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Saatchi & Saatchi Sydney recently revealed this clever ad for Toyota’s Hybrid Synergy Drive. It’s even more clever when you know that the spot was filmed in a single take, with no special effects – just some very coordinated guys who put in two.

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Image source: http://www.walyou.com/blog/2008/11/28/free-iphone-apps-this-black-friday/ I’ve been amazed by the global enthusiasm for the iPhone apps that continue to proliferate around the world. Creating an app is as simple as thinking of something...

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Photo: http://www.nzsoccer.com/index.html The New Zealand “All Whites” football team has scored an emotion-rousing 1-0 victory over Bahrain to win its slot for the 2010 FIFA World Cup finals in South Africa. New Zealand has been to the finals of the..

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Susquehanna River, Asylum Township, Bradford County, PA. Thanks, nicholas_t. Photo: http://www.flickr.com/photos/nicholas_t/ I’ve written in April and June this year on Brand America , which had became deeply unpopular through the decade. I had put my..

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