I have been working in the Software Marketing Industry for close to 10 years and I still find most of the communication in the Industry incredibly boring and stiff. I don’t even have the energy to try to understand some of the Industry newsletters..
Topics: Sell Software, Software Support Marketing

{"title":"Mind Your Language","post_url":"http:\/\/www.softwaremarketingsecrets.com\/sell-software\/mind-your-language\/","feed_url":"http:\/\/www.softwaremarketingsecrets.com\/?feed=rss2","author":"SoftwareMarketingSecrets","date":"2009-07-01 04:54:17","summary":"I have been working in the Software Marketing Industry for close to 10 years and I still find most of the communication in the Industry incredibly boring and stiff. I don’t even have the energy to try to understand some of the Industry newsletters.."}

I just read a great article by Julie Perry on video marketing or more precisely Youtube marketing.Video MarketingAre you marketing your software via video. You should. And naturally you should be on the biggest video sharing site of all - youtube.Julie...
Topics: Online Video Advertising, Social Marketing, video marketing, youtube

{"title":"Using Channels on YouTube","post_url":"http:\/\/www.softwaremarketingsecrets.com\/online-video-advertising\/using-channels-on-youtube\/","feed_url":"http:\/\/www.softwaremarketingsecrets.com\/?feed=rss2","author":"SoftwareMarketingSecrets","date":"2009-06-15 03:25:39","summary":"I just read a great article by Julie Perry on video marketing or more precisely Youtube marketing.Video MarketingAre you marketing your software via video. You should. And naturally you should be on the biggest video sharing site of all - youtube.Julie..."}

Hi! Autumn is here, kids are in school and the house is suddenly very empty and silent. Perhaps time to get some work done So how do you choose an excellent name for your software?I found an outstanding and free report on how to name your product and...
Topics: Branding Software, Resources

{"title":"Naming Your Software","post_url":"http:\/\/www.softwaremarketingsecrets.com\/resources\/naming-your-software\/","feed_url":"http:\/\/www.softwaremarketingsecrets.com\/?feed=rss2","author":"SoftwareMarketingSecrets","date":"2008-09-09 06:19:19","summary":"Hi! Autumn is here, kids are in school and the house is suddenly very empty and silent. Perhaps time to get some work done So how do you choose an excellent name for your software?I found an outstanding and free report on how to name your product and..."}

We have added a lot of new links to our Software Marketing Directory.But it is in no way complete and I would appreciate any suggestions to great software marketing resources online. It doesn’t necessarily need to be directly connected, just a...
Topics: Sell Software, software maketing directory, Software News

{"title":"Software Marketing Directory Updated","post_url":"http:\/\/www.softwaremarketingsecrets.com\/software-news\/software-marketing-directory-updated\/","feed_url":"http:\/\/www.softwaremarketingsecrets.com\/?feed=rss2","author":"SoftwareMarketingSecrets","date":"2008-05-13 00:50:31","summary":"We have added a lot of new links to our Software Marketing Directory.But it is in no way complete and I would appreciate any suggestions to great software marketing resources online. It doesn’t necessarily need to be directly connected, just a..."}

Before we go any further looking into how we can build brands it’s important to understand why building your software brand is important. I hope you have had a chance to check out the first part in this series; Software Branding: Introduction, and..
Topics: Branding Software, Sell Software

{"title":"Six Reasons Why You Should Build Brands","post_url":"http:\/\/www.softwaremarketingsecrets.com\/sell-software\/why-build-brands\/","feed_url":"http:\/\/www.softwaremarketingsecrets.com\/?feed=rss2","author":"SoftwareMarketingSecrets","date":"2007-12-10 11:11:37","summary":"Before we go any further looking into how we can build brands it’s important to understand why building your software brand is important. I hope you have had a chance to check out the first part in this series; Software Branding: Introduction, and.."}