Search, Marketing, and Musings: The Rimm-Kaufman Group Blog
Latest Content
Broad Match Controls We Need - 333 days ago
Following up last week's post on a bug in Google's Broad Match algorithm, this post details more controls we'd like to have while they're under the hood. Topics: advanced match, adwords match, Google, google match types, negative exact match, SEM
Best First Link For Beginner SEO - 336 days ago
Here's my new favorite response to the friends-and-family question, "so, how do I get my website to show up higher on Google?" Topics: beginner search optimization, beginning seo, Google, google rank, Search Engine Optimization Starter Guide, SEO
Google Squashing Sarah Palin Ads? - 482 days ago
As a citizen, I'm pleased to see the Palin paid results free of crass commercialism, partisan attacks, and sleazy picture sites. But I wonder: why are those ads not there today? Topics: abes books, Business, google.com, Miscellany, RKG, sara palin, sarah palin, SEM
How To Compute Smart PPC Bids (3 min video) - 483 days ago
Our advice on setting rational PPC bids. Topics: adwords, b2p, Business, economic ppc bidding, first page bid, google, positional bidding, PPC, ppc bidding, SEM
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