MediaTrust is a great organisation which helps charities and voluntary groups by teaming them up with media and communications professionals to extend their fundraising and profile-building. It's also a client of mine. They recently asked me to add...
Topics: Advertising, Business, Business Blogs, Management, Media, Modern Marketing, Social Software, Weblogs

{"title":"Ten Blogging Tips","post_url":"http:\/\/www.collaboratemarketing.com\/modernmarketing\/2008\/11\/ten-blogging-ti.html","feed_url":"http:\/\/www.collaboratemarketing.com\/modernmarketing\/rss.xml","author":"cherkoff","date":"2008-11-07 02:33:50","summary":"MediaTrust is a great organisation which helps charities and voluntary groups by teaming them up with media and communications professionals to extend their fundraising and profile-building. It's also a client of mine. They recently asked me to add..."}

Barack Obama wasn't the only big winner today. The FCC has announced that, as the TV networks move from analogue to digital platforms, a big wedge of Spectrum is to be freed up for unlicensed wireless devices and public use....
Topics: Advertising, Business, Finance, Innovation, Interactive Marketing, Management, Marketing, Media, Modern Marketing, Technology, Television

{"title":"Google Nabs TV's Spectrum (For Free)","post_url":"http:\/\/www.collaboratemarketing.com\/modernmarketing\/2008\/11\/us-tv-spectrum.html","feed_url":"http:\/\/www.collaboratemarketing.com\/modernmarketing\/rss.xml","author":"cherkoff","date":"2008-11-05 07:35:45","summary":"Barack Obama wasn't the only big winner today. The FCC has announced that, as the TV networks move from analogue to digital platforms, a big wedge of Spectrum is to be freed up for unlicensed wireless devices and public use...."}

Thanks to Jason Evrin for his very thoughtful comment on the post below about Obama's campaign and the thorny issue of change in large companies. Here's just a snippet: "McCain, like Dell, Ford, Microsoft and most other conservative run...
Topics: Advertising, Business, Innovation, Interactive Marketing, Management, Marketing, Media, PR, software, Technology, Television

{"title":"Change - Do We Believe?","post_url":"http:\/\/www.collaboratemarketing.com\/modernmarketing\/2008\/11\/change-we-can-b.html","feed_url":"http:\/\/www.collaboratemarketing.com\/modernmarketing\/rss.xml","author":"cherkoff","date":"2008-11-03 07:50:16","summary":"Thanks to Jason Evrin for his very thoughtful comment on the post below about Obama's campaign and the thorny issue of change in large companies. Here's just a snippet: "McCain, like Dell, Ford, Microsoft and most other conservative run..."}

Sometimes the good ideas are just staring you right in the face, aren't they? The decision by Hulu, the hugely popular Web TV service, to run fewer ads but charge more for them may just fall into this category. It's...
Topics: Advertising, Business, Entertainment, Finance, Innovation, Interactive Marketing, Management, Marketing, Media, Modern Marketing, software, Technology, Television

{"title":"Hulu Breaks The TV Death Spiral","post_url":"http:\/\/www.collaboratemarketing.com\/modernmarketing\/2008\/11\/hulu-breaks-the.html","feed_url":"http:\/\/www.collaboratemarketing.com\/modernmarketing\/rss.xml","author":"cherkoff","date":"2008-11-03 02:54:15","summary":"Sometimes the good ideas are just staring you right in the face, aren't they? The decision by Hulu, the hugely popular Web TV service, to run fewer ads but charge more for them may just fall into this category. It's..."}

When it comes to online marketing and fundraising Barack Obama learnt everything he knows from Howard Dean, the Democratic nominee in 2004, and his adviser Joe Trippi who documented the campaign in all its failed glory in the must-read book,...
Topics: Advertising, Business, Community, Events, Finance, Innovation, Interactive Marketing, Management, Marketing, Media, Modern Marketing, P2P, Politics, PR, Social Software, software, Technology, Television

{"title":"Obama - The Revolution Will Be Televised","post_url":"http:\/\/www.collaboratemarketing.com\/modernmarketing\/2008\/10\/obama---the-rev.html","feed_url":"http:\/\/www.collaboratemarketing.com\/modernmarketing\/rss.xml","author":"cherkoff","date":"2008-10-30 06:46:42","summary":"When it comes to online marketing and fundraising Barack Obama learnt everything he knows from Howard Dean, the Democratic nominee in 2004, and his adviser Joe Trippi who documented the campaign in all its failed glory in the must-read book,..."}