Trends in marketing metrics and the way social media is changing the game for good.
Topics: Advertising, Business, Co-Creation, Community, Finance, Innovation, Interactive Marketing, Management, Marketing, Media, Modern Marketing, P2P, PR, Technology

{"title":"Marketing Is No Longer A Game","post_url":"http:\/\/www.collaboratemarketing.com\/modernmarketing\/2009\/10\/the-500bn-global-marketing-industry-is-driven-by-metrics-tvrs-grs-ots-tgi-abc-barb-cpc-cpa-pi-cpm-frequency-benc.html","feed_url":"http:\/\/www.collaboratemarketing.com\/modernmarketing\/rss.xml","author":"cherkoff","date":"2009-10-19 06:22:30","summary":"Trends in marketing metrics and the way social media is changing the game for good."}

Freddie Laker (no not that one) gets to the nub of the matter: "Sometimes I like to talk about the "paradox of marketing.” As marketers we feel obligated to get our clients/brands where the eyeballs are. We then descend on...
Topics: Advertising, Business, Co-Creation, Community, Innovation, Interactive Marketing, Management, Marketing, Media, Modern Marketing, P2P, PR, Social Software, software, Technology

{"title":"Learn To Earn","post_url":"http:\/\/www.collaboratemarketing.com\/modernmarketing\/2009\/10\/learn-to-earn.html","feed_url":"http:\/\/www.collaboratemarketing.com\/modernmarketing\/rss.xml","author":"cherkoff","date":"2009-10-14 08:52:18","summary":"Freddie Laker (no not that one) gets to the nub of the matter: \"Sometimes I like to talk about the \"paradox of marketing.\u201d As marketers we feel obligated to get our clients\/brands where the eyeballs are. We then descend on..."}

This weekend England play a World Cup qualifying game in the Ukraine. One notable aspect of the match will be that people in the UK will only be able to watch it via the web, on a pay-per-play basis. It’s...
Topics: Advertising, Business, Film, Finance, Innovation, Interactive Marketing, Management, Marketing, Media, Modern Marketing, P2P, PR, Social Software, software, Technology, Television

{"title":"Web TV - Game On","post_url":"http:\/\/www.collaboratemarketing.com\/modernmarketing\/2009\/10\/web-tv-game-on.html","feed_url":"http:\/\/www.collaboratemarketing.com\/modernmarketing\/rss.xml","author":"cherkoff","date":"2009-10-06 04:08:45","summary":"This weekend England play a World Cup qualifying game in the Ukraine. One notable aspect of the match will be that people in the UK will only be able to watch it via the web, on a pay-per-play basis. It\u2019s..."}

The Sun’s decision to support the UK Conservative party instead of Gordon Brown’s New Labour is creating plenty of interesting discussion. Spinmeister Alastair Campbell says The Sun isn’t as important as it once was. Well, he would say that...
Topics: Advertising, Business, Community, Innovation, Interactive Marketing, Management, Marketing, Media, Modern Marketing, Politics, PR, Social Software, Technology, Television

{"title":"Will It Be Facebook Wot Won It?","post_url":"http:\/\/www.collaboratemarketing.com\/modernmarketing\/2009\/10\/it-was-facebook-wot-won-it.html","feed_url":"http:\/\/www.collaboratemarketing.com\/modernmarketing\/rss.xml","author":"cherkoff","date":"2009-10-01 07:08:07","summary":"The Sun\u2019s decision to support the UK Conservative party instead of Gordon Brown\u2019s New Labour is creating plenty of interesting discussion. Spinmeister Alastair Campbell says The Sun isn\u2019t as important as it once was. Well, he would say that..."}

The moment I knew Facebook was here for good and was also going to be massively influential was during a conversation last year with my friend Mark. Now Mark is a very successful builder from Bolton who couldn't care less...
Topics: Advertising, Business, Community, Finance, Innovation, Interactive Marketing, Management, Marketing, Media, Modern Marketing, PR, Social Software, Technology, Television, Travel

{"title":"The Moment I Knew Facebook Was Here For Good","post_url":"http:\/\/www.collaboratemarketing.com\/modernmarketing\/2009\/09\/the-moment-i-knew-facebook-was-here-for-good.html","feed_url":"http:\/\/www.collaboratemarketing.com\/modernmarketing\/rss.xml","author":"cherkoff","date":"2009-09-18 04:00:14","summary":"The moment I knew Facebook was here for good and was also going to be massively influential was during a conversation last year with my friend Mark. Now Mark is a very successful builder from Bolton who couldn't care less..."}