Communication tools will always change, but people...not so much. via Unlearning 101
Topics: Fun Friday

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  Is blogging or tweeting out an opinion about a product or service advertising?   If you are being paid to do it, or if you have received the item in question as a freebie for a company, as of December 1, 2009, you are bound by the same...
Topics: Blogger Outreach, Blogger Relations, Ethics, Government, Legal, Regulations

{"title":"Sponsored Conversations: FTC Guidelines Impact Companies and Bloggers","post_url":"http:\/\/overtonecomm.blogspot.com\/2009\/10\/sponsored-conversations-ftc-guidelines.html","feed_url":"http:\/\/overtonecomm.blogspot.com\/feeds\/posts\/default?alt=rss","author":null,"date":"2009-10-06 12:16:29","summary":""}

Having lived in Washington D.C. for thirteen years, eight of which I worked at a trade association, the one thing I learned about legislation is that it is a long, messy and serious business fraught with partisan land mines.   Any of you that have.
Topics: Case Study, Social Media

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It is certainly the case with @joePRguy . Did he really do this video for @skydiver (Peter Shankman)? Nah! -- or to get a little attention for his upcoming venture? Absolutely! JoePRGuy is planning to star in a reality TV show in the fall that has...

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I was just wondering which media people are most interested in attracting at this point. There is a lot of talk about the death of media, but I suspect it is still pretty important to most businesses, PR practitioners and agencies. Take this poll and.
Topics: Journalism, Media, Research

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