It is certainly the case with @joePRguy . Did he really do this video for @skydiver (Peter Shankman)? Nah! -- or to get a little attention for his upcoming venture? Absolutely! JoePRGuy is planning to star in a reality TV show in the fall that has...

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I was just wondering which media people are most interested in attracting at this point. There is a lot of talk about the death of media, but I suspect it is still pretty important to most businesses, PR practitioners and agencies. Take this poll and.
Topics: Journalism, Media, Research

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Many organizations and companies that I work with are really great at creating content, which is such an important step for sharing info in social networking channels.   The problem is that they are missing taking the really powerful step of...
Topics: Social Media, Strategy

{"title":"Missing The "Social" In Social Media","post_url":"http:\/\/overtonecomm.blogspot.com\/2009\/06\/missing-in-social-media.html","feed_url":"http:\/\/overtonecomm.blogspot.com\/feeds\/posts\/default?alt=rss","author":null,"date":"2009-06-25 21:15:14","summary":"Many organizations and companies that I work with are really great at creating content, which is such an important step for sharing info in social networking channels. "}

Many companies now have developed a number of social media properties. Even the skeptical seem to have at least a blogspot blog, a Facebook page, a YouTube channel (if they have anything even remotely visual) and of course the requisite Twitter account -.
Topics: Social Media, Social Networks, Thesis, Viral Campaigns

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  In true broadcast media form, Brian Bolter answered my Media Profile questions with a video. Bolter is the anchor of The Edge for WTTG Fox 5 in the Washington D.C. area.   As a former resident of Washington D.C., I follow a lot of people..
Topics: Journalism, Media Profile

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