To promote breast cancer awareness, the entire staff of the Providence St. Vincent Medical Center in Portland, Ore. donned pink gloves and danced to Jay Sean's "Down." There's some pretty snazzy choreography too! I love that...
Topics: Advertainment, Alternative Marketing, Buzz, Internet strategy, Social Media, Word of Mouth

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I'm in love with this new Burger King homepage. It really lets you have the brand your way. And it integrates with the brand slogan just about perfectly. Does it sell hamburgers? Not to me. I'm a vegetarian. But hey! Why isn't the Subservient.
Topics: Ad targeting, Advertainment, Alternative Marketing, Internet strategy

{"title":"Burger King - Really Letting You Have It Your Way","post_url":"http:\/\/www.whatsnextblog.com\/archives\/2009\/11\/burger_king_-_really_letting_you_have_it_your_way.asp","feed_url":"http:\/\/feeds.feedburner.com\/blochman","author":null,"date":"2009-11-23 08:45:12","summary":"I'm in love with this new Burger King homepage. It really lets you have the brand your way. And it integrates with the brand slogan just about perfectly. Does it sell hamburgers? Not to me. I'm a vegetarian. But hey! Why isn't the Subservient."}

By B.L. Ochman It's time to banish 99% of micro-sites. They waste money, Google juice, and sales. Then there's the 1% that work. Definition: Micro-sites typically contain one to five pages of content and are promoted, independently of a...
Topics: Advertainment, Alternative Marketing, B.L. Ochman, Internet strategy, Trends

{"title":"It's Time to Banish (99%) of Micro-sites","post_url":"http:\/\/www.whatsnextblog.com\/archives\/2009\/11\/its_time_to_banish_99_of_microsites.asp","feed_url":"http:\/\/feeds.feedburner.com\/blochman","author":null,"date":"2009-11-22 18:38:56","summary":"By B.L. Ochman It's time to banish 99% of micro-sites. They waste money, Google juice, and sales. Then there's the 1% that work. Definition: Micro-sites typically contain one to five pages of content and are promoted, independently of a..."}

This is, without a doubt, one of the most remarkable dance routines in history! Fayard Nicholas, (on the left in this video) with his brother Harold, wowed the world with their incredibly athletic and original form of rhythmic tap dancing. They and...
Topics: Commentary

{"title":"The Nicholas Brothers in Stormy Weather and Health Care Reform","post_url":"http:\/\/www.whatsnextblog.com\/archives\/2009\/11\/the_nicholas_brothers_in_stormy_weather_-_just_because_theyre_wonderful.asp","feed_url":"http:\/\/feeds.feedburner.com\/blochman","author":null,"date":"2009-11-21 13:47:45","summary":"This is, without a doubt, one of the most remarkable dance routines in history! Fayard Nicholas, (on the left in this video) with his brother Harold, wowed the world with their incredibly athletic and original form of rhythmic tap dancing. They and..."}

While thousands of companies have either experimental or well-established presence on Twitter, Facebook, YouTube and other social media sites, those communities remain invisible on all but a tiny fraction of company homepages. Why do companies hide their.
Topics: Alternative Marketing, Internet strategy, Trends

{"title":"Why Do So Many Companies Hide Their Social Media Involvement?","post_url":"http:\/\/www.whatsnextblog.com\/archives\/2009\/11\/why_are_companies_hiding_their_social_media_involvement.asp","feed_url":"http:\/\/feeds.feedburner.com\/blochman","author":null,"date":"2009-11-18 21:56:18","summary":"While thousands of companies have either experimental or well-established presence on Twitter, Facebook, YouTube and other social media sites, those communities remain invisible on all but a tiny fraction of company homepages. Why do companies hide their."}