According to a recent article in Inside Facebook, Facebook is the #3 destination for people over 65.  You first reaction may be, OMG the Geritol set is getting into Facebook!  Your second reaction may be, I’ve to get those pictures off of.
Topics: Reasons For Net Marketing

{"title":"Give the Gift of a Facebook Page To Someone You Love This Holiday","post_url":"http:\/\/www.1goodreason.com\/blog\/2009\/12\/12\/give-the-gift-of-a-facebook-page-to-someone-you-love-this-holiday\/","feed_url":"http:\/\/www.1goodreason.com\/blog\/feed\/","author":"ckieffSEO","date":"2009-12-12 06:32:38","summary":"According to a recent article in Inside Facebook, Facebook is the #3 destination for people over 65."}

Earlier this week I wrote about how Marketer’s are ignoring the hidden ROI of social media in the 90/9/1 equation. Now I’d like to take another look at that equation from a slightly different perspective. In a Twitter conversation with...
Topics: Reasons For Net Marketing

{"title":"The Other Side of 90 9 & 1","post_url":"http:\/\/www.1goodreason.com\/blog\/2009\/12\/11\/the-other-side-of-90-9-1\/","feed_url":"http:\/\/www.1goodreason.com\/blog\/feed\/","author":"ckieffSEO","date":"2009-12-11 06:54:54","summary":"Earlier this week I wrote about how Marketer’s are ignoring the hidden ROI of social media in the 90\/9\/1 equation. Now I’d like to take another look at that equation from a slightly different perspective. In a Twitter conversation with..."}

During Ad:Tech I was interviewed by Webmaster Radio’s Leading Host, Jim Hedger.  In the 10 minute interview we discussed a variety of topics.  Ranging from the state of social media in the New York area to using risk assessment to start...
Topics: Reasons For Net Marketing

{"title":"Webmaster Radio Ad:Tech Interview","post_url":"http:\/\/www.1goodreason.com\/blog\/2009\/11\/11\/webmaster-radio-adtech-interview\/","feed_url":"http:\/\/www.1goodreason.com\/blog\/feed\/","author":"ckieffSEO","date":"2009-11-11 05:04:28","summary":"During Ad:Tech I was interviewed by Webmaster Radio’s Leading Host, Jim Hedger."}

BLUF Presenters at conferences had a duty to the audience to deliver ROI for the time you are taking from them. If you have 100 people in a room for 1 hour they deserve 100 hours of ROI. Pay them back for their investment. Begin RANT: (Note: I changed...
Topics: Reasons For Net Marketing

{"title":"Seeking ROI from Conference Presenters","post_url":"http:\/\/www.1goodreason.com\/blog\/2009\/11\/06\/seeking-roi-from-conference-presenters\/","feed_url":"http:\/\/www.1goodreason.com\/blog\/feed\/","author":"ckieffSEO","date":"2009-11-06 14:39:35","summary":"BLUF Presenters at conferences had a duty to the audience to deliver ROI for the time you are taking from them. If you have 100 people in a room for 1 hour they deserve 100 hours of ROI. Pay them back for their investment. Begin RANT: (Note: I changed..."}

BLUF(Bottom Line Up Front) There are two approaches to using this Risk Assessment for social media 1) Use it to obtain reluctant management’s approval to start social media in the Low Risk arena. 2) Use it to create guidelines for your organization.
Topics: Reasons For Net Marketing

{"title":"Using Risk Analysis to Start Social Media Slowly","post_url":"http:\/\/www.1goodreason.com\/blog\/2009\/11\/02\/using-risk-analysis-to-start-social-media-slowly\/","feed_url":"http:\/\/www.1goodreason.com\/blog\/feed\/","author":"ckieffSEO","date":"2009-11-02 06:38:34","summary":"BLUF(Bottom Line Up Front) There are two approaches to using this Risk Assessment for social media 1) Use it to obtain reluctant management’s approval to start social media in the Low Risk arena. 2) Use it to create guidelines for your organization."}